Citroen C5 - AI Concept Frames

 In this project, I showcase a selection of AI-generated visual concepts developed for Citroen C5 Promo Video. The goal was to quickly visualize script-based scene ideas and align early creative vision between the agency and client before production begins.

     Using MidJourney, Dzine.ai, Krea.ai, and ChatGPT for visual ideation, I translated written scene descriptions into concept frames. In some cases, I used Photoshop and MidJourney's editing features to refine the output and achieve consistency in tone or design direction. While AI accelerates the process, it often requires manual prompt adjustment and creative supervision to hit the mark.

     This is a collection of several projects including Citroën C5 and couple projects will coming soon also here.

     The core creative task for this project was to develop a cinematic, elegant, and slightly futuristic visual atmosphere that reflects the essence of the Citroën C5. The concepts needed to convey:

▶ Dynamic motion through light trails, motion blur, and wet road surfaces

▶ A night-time ambiance with deep greens, blues, and atmospheric lighting

▶ A premium interior feel with focus on textures, reflections, and rain elements

▶ Scenic transitions between urban tunnels, rainy cities, and forest landscapes

Visual Tone & Mood:

▶ Cold, cinematic color grading

▶ High contrast lighting (urban + natural environments)

▶ Smooth transitions between environments (tunnel → city → forest → clouds)

Creative References:

▶ Light speed effects and abstract CG cityscapes

▶ Macro details like raindrops on windows and mirror reflections

▶ Northern lights, neural-like energy glows, and natural mysticism

    These frames were not just meant to visualize scenes — they were designed to evoke emotion and present the car as an extension of the driver in a near-future, tech-infused world.

     Below you can see the process behind creating this dynamic motion scene — from isolated glow lines to the final result.

     The goal of this shot was to visualize our car in motion, releasing energy trails that convey speed, futuristic power, and control.

     Initially, I experimented with MidJourney to generate the concept, but it constantly misinterpreted my vision — placing lines in the wrong positions (under the wheels, randomly floating around, or warped).

     After several iterations, I switched to Krea.ai, which allowed me to layer and simulate specific motion elements over a base image. This tool proved especially powerful for generating controlled results that aligned with the art direction.

     I then brought everything into Photoshop, combining the clean line passes, 3D car renders, and dynamic backgrounds to build the final composition.

     For this part of the project, the goal was to generate a series of bold, eye-catching static banners that would be displayed across Times Square billboards as our car drives through the square.

     The creative direction focused on designing banners that resemble global brand campaigns — drawing inspiration from fashion, tech, fitness, entertainment, and automotive advertising.

     To kick off the process, I explored a wide range of references on Pinterest, studying color schemes, layouts, typography, and brand tone. These visuals were then uploaded into ChatGPT, where I asked for tailored prompts to recreate similar compositions in  MidJourney using various aspect ratios (16:9, 9:16, 4:5, square) suitable for digital displays and LED boards.

     Each output was curated based on visual relevance, uniqueness, and how well it would stand out among the overwhelming content landscape of Times Square.

     This scene was designed to show an overhead camera looking down on a forest road shaped like the letters “C5”, reinforcing the model identity in a subtle but striking way.

     Based on a visual reference from Yaroslav (Art Director), I began by creating a clean black-on-white symbol mask of the letters. I then used Dzine.ai to convert that into a road with lighting and depth, making sure the scale, proportions, and top-down perspective were visually correct.

     After choosing the best variation, I upscaled and detailed the render, and moved into MidJourney's Edit tool to fine-tune the environment — adding road details, lighting transitions, and surrounding forest context.

     Final touches were completed in Photoshop, where I sharpened key areas and made subtle enhancements to align it with the tone of the rest of the campaign.

     This sequence was designed to simulate a dramatic "fly-through" into the inner world of an electric car, revealing its futuristic energy system.

     The idea was to visualize a dynamic environment filled with:

- glowing wires and conductors

- electric pulses, neural-style energy streams,

- fusion of mechanical and biological aesthetics

     Inspired by both high-tech engines and neural networks, I aimed to create a hybrid scene — somewhere between a reactor core and a living nervous system. As we zoom in, we should feel like we’re entering the “brain” of the vehicle.

     To achieve this, I generated multiple AI visuals with a focus on:

- controlled light trails and electric arcs

- complex wireframes and engine tubes

- a sense of depth, scale, and movement

These frames set the tone for a transition shot in the video — one that expresses the hidden intelligence and raw energy that powers the Citroën.

     As the camera flows effortlessly out of the window, it glides along the sleek, aerodynamic side profile of the Citroën C5 Aircross, revealing its refined form and elegant contours.

     The interplay of forest light and shimmering surfaces enhances every curve, allowing the design to breathe and feel alive.
     Each close-up celebrates not just aesthetics, but precision engineering — where every line contributes to both beauty and aerodynamics.

- Generate wide-angle close-up concepts with the forest subtly blurred in the background

- Focus on sharp reflections, logo details, and the crisp curvature of the car

- Include at least one shot where we’re closely following the flow lines of the body to emphasize aerodynamics and movement

     In total, I was tasked with creating visual concepts for 17 unique cinematic scenes, each representing a key moment or transition in the final video.

     These scenes ranged from high-speed tunnel drives to abstract neural interiors, emotional interiors, and surreal forest transitions with Northern Lights. The goal was to support the story visually from start to finish — establishing mood, energy, and clarity for every shot before full production.

     Each scene was crafted using a mix of AI tools like MidJourney, Dzine.ai, Krea, and Photoshop, often requiring prompt tuning, manual edits, and creative decisions to deliver a cohesive visual language.

Director - @shapxo
DOP - @khatsarevich

Client - @citroen
Agency- @betcparis
Production Company - @quad_productions
VFX by @abyss.digital

Client:
Senior VP Global Marketing & Communications: Federico Goyret
Brand Content & Digital Director: Fabien Rodriguez
Head of Brand Content: Sylvain Peraldi
Advertising Manager: Jean-Charles Vallet
Head of Social Media: Manon Jordan
Brand Designer: Bertrand De Chastenet
Brand Product Marketing: Maxime Durand

Agency: @betcparis
Executive Creative Director: Stephane Xiberras
Creative Director: Nicholas Bakshi
Art Director: Anthony Tavares
Copywriter: Marianne Desgrandchamps
Creative Producer: David Green

Production: @quad_productions
QUAD CEO - @wblanc
QUAD EP - @martinrevol
QUAD Producer - @claudia_traeger

VP Studio - @atmvirtual
Motion Control - @Cinemotionrobotics
Ultra op - @louis_para

Model - @emmafuhrmann7

Editor: @oveay
Color: @nico_gautier_colorist
Original Music & Sound Design: @staubaudio

Service Production: 247xRadioaktive Crew
247 EP - @alexandersson05
247xRAF EP - @kate.galytska
Producer - Lorenzo Haman
Production Manager - @paaawel
1st AD - @ishtuchka
MUA - @evelitus
Hair Stylist - @flowerbastard
Costume Designer - @lindagolinska
Gaffer - @malik_e
Key Grip - Edwin Wolski
Grip - Przemek Liberman

VFX by @abyss.digital
Post-producer - @yan.marchenko
Art Director - @yaroslav.klopotenko
Creative Director - @shapxo
Producer - @ragga_jagga

Online editor - @zhukov_sav
Editor Assistant - @bmthnomore
Pipeline td - @antonpokrovsky
Project Manager - @ishtuchka

Compositing Lead - @wateone.films
CG Lead - @_paperson_
VP Supervisor & UE Lead - @busesart

CG Artists:
@bulvarov_x @postprocessed @romafx @max_starenky @yosikbat @juust_bogdan @shttsk @tsuprovx

UE Previs:
@rostishka.one @jay_ribas

3D Modeler: @yanashi.3d

Compositing:
@infinite__vfx @kluch_nik_off

AI Artists\2D:
@romanmarvell @solllomia

Cleanup Artist:
@evtukhov.fx

Matchmove:
@vfx_artakash7, Captain Galaxy

Roto Artist:
@_m_e_a_n_k_o_s_t_