Citroen C5 - AI Concept Frames

2025·ai·View original ↗

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Citroen C5

Visual Concepts for Commercial Pitching

In this project, I showcase a selection of AI-generated visual concepts developed for Citroen C5 Promo Video. The goal was to quickly visualize script-based scene ideas and align early creative vision between the agency and client before production begins.

Using MidJourney, Dzine.ai, Krea.ai, and ChatGPT for visual ideation, I translated written scene descriptions into concept frames. In some cases, I used Photoshop and MidJourney's editing features to refine the output and achieve consistency in tone or design direction. While AI accelerates the process, it often requires manual prompt adjustment and creative supervision to hit the mark.

This is a collection of several projects including Citroën C5 and couple projects will coming soon also here.

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Brief

The core creative task for this project was to develop a cinematic, elegant, and slightly futuristic visual atmosphere that reflects the essence of the Citroën C5. The concepts needed to convey:

▶ Dynamic motion through light trails, motion blur, and wet road surfaces

▶ A night-time ambiance with deep greens, blues, and atmospheric lighting

▶ A premium interior feel with focus on textures, reflections, and rain elements

▶ Scenic transitions between urban tunnels, rainy cities, and forest landscapes

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Visual Tone & Mood:

▶ Cold, cinematic color grading

▶ High contrast lighting (urban + natural environments)

▶ Smooth transitions between environments (tunnel → city → forest → clouds)

Creative References:

▶ Light speed effects and abstract CG cityscapes

▶ Macro details like raindrops on windows and mirror reflections

▶ Northern lights, neural-like energy glows, and natural mysticism

These frames were not just meant to visualize scenes — they were designed to evoke emotion and present the car as an extension of the driver in a near-future, tech-infused world.

Image may contain: car, vehicle and land vehicle

AI Prompts Examples

Futuristic green electric car driving through a forest road, northern lights illuminating the night sky. The trees are low, allowing a clear view of the aurora. The car has a sleek, minimalistic design, glossy finish, aerodynamic shape. Shot from a low-angle perspective, wide lens effect, cinematic lighting, moody atmosphere, deep green hues dominating the scene. Ultra-detailed reflections on the car body, hyperrealistic rendering --ar 16:9 --v 6.0

A high-end electric vehicle, painted in a deep emerald green, speeding through a dark forest at night. Above, the northern lights dance vibrantly, casting green reflections onto the road. The camera captures the motion dynamically with a low-angle shot, wide lens, soft cinematic lighting, photorealistic car details, futuristic aesthetic, luxurious yet minimalistic design --ar 16:9 --v 6.0

Nighttime drive through a misty forest, a cutting-edge green electric vehicle illuminated by the neon glow of the aurora borealis. The car's futuristic curves reflect the celestial lights, sleek headlights piercing the darkness. Captured with a wide cinematic lens, moody and immersive atmosphere, ultra-HD realism --ar 16:9 --v 6.0

Scene Breakdown: Speed, Energy, and Control

Below you can see the process behind creating this dynamic motion scene — from isolated glow lines to the final result.

The goal of this shot was to visualize our car in motion, releasing energy trails that convey speed, futuristic power, and control.

Initially, I experimented with MidJourney to generate the concept, but it constantly misinterpreted my vision — placing lines in the wrong positions (under the wheels, randomly floating around, or warped).

After several iterations, I switched to Krea.ai, which allowed me to layer and simulate specific motion elements over a base image. This tool proved especially powerful for generating controlled results that aligned with the art direction.

I then brought everything into Photoshop, combining the clean line passes, 3D car renders, and dynamic backgrounds to build the final composition.

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Times Square Static Banners – Brand Impact in Motion

For this part of the project, the goal was to generate a series of bold, eye-catching static banners that would be displayed across Times Square billboards as our car drives through the square.

The creative direction focused on designing banners that resemble global brand campaigns — drawing inspiration from fashion, tech, fitness, entertainment, and automotive advertising.

To kick off the process, I explored a wide range of references on Pinterest, studying color schemes, layouts, typography, and brand tone. These visuals were then uploaded into ChatGPT, where I asked for tailored prompts to recreate similar compositions in MidJourney using various aspect ratios (16:9, 9:16, 4:5, square) suitable for digital displays and LED boards.

Each output was curated based on visual relevance, uniqueness, and how well it would stand out among the overwhelming content landscape of Times Square.

Aerial Symbolism — The Road That Spells "C5"

This scene was designed to show an overhead camera looking down on a forest road shaped like the letters “C5”, reinforcing the model identity in a subtle but striking way.

Based on a visual reference from Yaroslav (Art Director), I began by creating a clean black-on-white symbol mask of the letters. I then used Dzine.ai to convert that into a road with lighting and depth, making sure the scale, proportions, and top-down perspective were visually correct.

After choosing the best variation, I upscaled and detailed the render, and moved into MidJourney's Edit tool to fine-tune the environment — adding road details, lighting transitions, and surrounding forest context.

Final touches were completed in Photoshop, where I sharpened key areas and made subtle enhancements to align it with the tone of the rest of the campaign.

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Neural Energy Core — Inside the Machine

This sequence was designed to simulate a dramatic "fly-through" into the inner world of an electric car, revealing its futuristic energy system.

The idea was to visualize a dynamic environment filled with:

- glowing wires and conductors

- electric pulses, neural-style energy streams,

- fusion of mechanical and biological aesthetics

Inspired by both high-tech engines and neural networks, I aimed to create a hybrid scene — somewhere between a reactor core and a living nervous system. As we zoom in, we should feel like we’re entering the “brain” of the vehicle.

To achieve this, I generated multiple AI visuals with a focus on:

- controlled light trails and electric arcs

- complex wireframes and engine tubes

- a sense of depth, scale, and movement

These frames set the tone for a transition shot in the video — one that expresses the hidden intelligence and raw energy that powers the Citroën.

Sculpted Design in a Forest Setting

As the camera flows effortlessly out of the window, it glides along the sleek, aerodynamic side profile of the Citroën C5 Aircross, revealing its refined form and elegant contours.

The interplay of forest light and shimmering surfaces enhances every curve, allowing the design to breathe and feel alive.

Each close-up celebrates not just aesthetics, but precision engineering — where every line contributes to both beauty and aerodynamics.

- Generate wide-angle close-up concepts with the forest subtly blurred in the background

- Focus on sharp reflections, logo details, and the crisp curvature of the car

- Include at least one shot where we’re closely following the flow lines of the body to emphasize aerodynamics and movement

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In total, I was tasked with creating visual concepts for 17 unique cinematic scenes, each representing a key moment or transition in the final video.

These scenes ranged from high-speed tunnel drives to abstract neural interiors, emotional interiors, and surreal forest transitions with Northern Lights. The goal was to support the story visually from start to finish — establishing mood, energy, and clarity for every shot before full production.

Each scene was crafted using a mix of AI tools like MidJourney, Dzine.ai, Krea, and Photoshop, often requiring prompt tuning, manual edits, and creative decisions to deliver a cohesive visual language.